Now I don’t think my love of sports wear is much of a secret. Having come from a family of professional sportsmen and women, sports wear has always been a go to for my family for both sporting activities and for fashion. For me personally, Adidas has always seemed leagues above in terms of its ability to transcend the sporting world into the fashion world. Maybe it is something to do with the simplicity of the designs, the trademark 3 stripes, or its presence on famous figures from all walks of life. Adidas has some huge celebrity endorsements throughout our modern history: most notably I feel, being DMC in the 80’s, (the first deal between hip-hop artists and a multi-corp clothing company). Whatever the reasons for its success in the fashion world, I undoubtedly am huge fan.